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What Employers Want

NAW18 – What Employers Want

As part of our National Apprenticeship Week celebrations, Gloucestershire College caught up with some of their employer partners to discover what they look for in an apprentice…

From commitment and a can-do attitude to attention to detail and flexibility, find out what qualities will make you stand out from the crowd on your CV, across a range of industries, when applying for your apprenticeship.

Willing to work hard

Chris Johnson, Director of Delta 4 Electrical “We look for hardworking, considerate, driven and conscientious people who are willing to work hard to achieve their goals. In return we can offer an opportunity to change their lives and build a solid, long-term career.”

Good common sense

Felicity Copp, Development Manager at Dean Close School “With our apprentices, a can-do attitude is important. Someone who has good social skills, a strong work ethic and shows an interest in the organisation and role. We’re not too concerned with certificates and experience, as we know someone who shows good common sense and level of maturity is able to pick up the knowledge required.”


Rob Oldham, Production Manager at Group HES “We want our apprentices to have a willingness to learn, enthusiasm, commitment and reliability. As a business we can offer them the chance to further themselves in a variety of career paths; advance their personal development; offer access to professional advice relating to their job role; and develop in different areas of engineering.”

Confident interacting with clients

Lucy Russell, Salon Manager at Stuart Holmes Salon “We look for someone who has the right attitude and is keen to learn and develop in becoming a future hairdresser. We look for apprentices who have an amazing personal appearance that fits with our brand, and people who are confident interacting with our clients.”


Gavin Dron, Director of Operations for Classic Hotels “Commitment, enthusiasm, flexibility and a willingness to learn are all important qualities we look for in our apprentices. In exchange we can provide quality training, exposure to the real working life, an income without educational debt and the building blocks for a future career; be that with us or another hotel group.”

Speedy and accurate

Nick Croome, Co-Director of Stroud Furniture Makers “We look for someone who is thoughtful, inquisitive and willing to put in a great deal of effort. Our apprentices need to pay attention to detail, listen carefully and take instruction, but also work with initiative. A combination of speed and accuracy is essential under the economic and time pressures of today’s modern woodworking industry too. As a team, it is essential that our apprentices, while independently motivated, should also be team players, as well as be reliable and have a mature attitude to work.”

Demonstrates genuine passion

Tracie Gaston, Engineering Apprenticeship Manager at GE Aviation “GE looks for highly-motivated and highly-personable individuals who have demonstrated an ‘above and beyond’ attitude by being involved in extra-curricular STEM-based activities that demonstrate their genuine passion for technology. We look for individuals who enjoy working with others, have excellent communication skills and who genuinely want to work as part of large teams of engineers who inspire, motivate and support each other.”

If you’d like further insight into what employers are looking for, from a range of Gloucestershire businesses, come to our Apprenticeship Open Evening on Wednesday 28 March, when you can speak to them yourselves and apply for vacancies on the night. Find out more and book your place at

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